Don’t be surprised if your small business accountant asks you about your marketing expenses for your business. Especially if you are not showing any expenses for this as your accountant will surely know how important marketing is for your business.
You may not be doing much marketing because it is costly, however you can claim it as an expense to help offset your tax obligation.
Ideally even if you own a brick and mortar business you should still have a website. You will be surprised at how many potential and existing customers will try and find you online. They may be only looking for simple information like your hours of operation. It is a wonderful resource for doing some very inexpensive advertising and marketing.
While setting up a website doesn’t have to be expensive it is all part of your marketing expenses and again you can utilize this to your advantage. You can go beyond the basic website and start other forms of marketing campaigns. One of these is by using social platforms like Facebook where you can extend your marketing efforts by running inexpensive ads to increase your business.
There are many businesses that are using an online presence to enhance their on land businesses. Some of them forget to track the expenses for doing this as they don’t realize that they are allowed to include the costs in their business expenses.
You have a lot of choices as to how far you want to go with your online marketing. You can even hire someone to maintain your site for you or marketing consultants. Again these are all costs affiliated with your business.
You may be able to find that once you start using your website as your main focus for marketing your business that you can cut down on some of the other hard copy type of marketing materials that you have been using.
If you have the need to create catalogues or brochures you no doubt know how expensive this is. You can easily set up a virtual offering of this type of marketing media for a fraction of the cost. All it means is that you need to be sure to let your clients know they can access this material from your website.
In order to do this you just need to display your website url on your media like your invoices, receipts and business cards. The majority of people now look for a website address concerning the businesses they deal with.
